To enrich the project's visual identity and create a strong emotional connection with young audiences, I designed three original mascots: a lion, an elephant, and a hippopotamus. These characters embody the values of the KESHO project—strength, memory, and wisdom—while making communication more vibrant, accessible, and memorable. Today, mascots play a vital role in communication, facilitating identification and engagement, particularly among children and families. They become visual spokespeople capable of conveying complex messages in a simple and emotional way.
In addition, a series of visuals for social networks was developed to increase the project's online visibility. Finally, I also designed the graphic interface for a mobile application allowing users to book slots for bulky waste collection at home, thus promoting more fluid and accessible waste management and avoiding fly-tipping.
Social networks
Merchandising
Kesho
Dyana BCH Design - 2025
KESHO is much more than just an ecological initiative: it's a vision of hope, a bridge between the present and a more sustainable future. Rooted in the urgent need to address environmental issues in Africa, this project aims to raise awareness among citizens, young and old, about the importance of recycling, waste management, and the circular economy.
As part of this project, I produced all the print and digital communications, placing graphic design at the heart of the environmental commitment. Two posters were designed: one for the general public, with an informative and impactful approach; the other, intended for schools, adopts a more illustrative and educational tone. I also created an educational board game, designed to convey good habits in a fun and participatory way.
Mobile app
Overall, graphic design was a central lever in conveying the KESHO project's messages. More than just a visual element, it helped create a coherent, attractive, and meaningful universe, capable of mobilizing different audiences around a vital cause.