Jack Rabbit Slim's
Dyana BCH Design - 2024
The burger has been an American restaurant staple since 1983. Nestled in the heart of New York City, this iconic diner is more than just a place to eat; it's a true journey through time, where '80s nostalgia meets the timeless conviviality of a meal with family or friends.
The moment you walk through the doors of Jack Rabbit Slim's, you're transported to a bygone era, where jukeboxes blare with rock 'n' roll classics and shimmering neon lights illuminate the warm and lively atmosphere. The laid-back, retro vibe invites you to relax and enjoy a moment of pure pleasure.
Webinar
At the same time, the acquisition motion, announcing the monthly promotion, was designed to maximize conversion: the car animation catches the eye, highlights the offer, and fits into a format perfectly suited to social media and advertising campaigns. This approach combines coherent artistic direction and marketing objectives, proving that animated design can be both a narrative tool and a lever for sales performance.
Result: +15% average conversion rate contributing to a 6% increase in turnover on certain targeted campaigns.
At the same time, the acquisition motion, announcing the monthly promotion, was designed to maximize conversion: the car animation catches the eye, highlights the offer, and fits into a format perfectly suited to social media and advertising campaigns. This approach combines coherent artistic direction and marketing objectives, proving that animated design can be both a narrative tool and a lever for sales performance.
Result: +15% average conversion rate contributing to a 6% increase in turnover on certain targeted campaigns.
At the same time, the acquisition motion, announcing the monthly promotion, was designed to maximize conversion: the car animation catches the eye, highlights the offer, and fits into a format perfectly suited to social media and advertising campaigns. This approach combines coherent artistic direction and marketing objectives, proving that animated design can be both a narrative tool and a lever for sales performance.
Result: +15% average conversion rate contributing to a 6% increase in turnover on certain targeted campaigns.
Video artistic direction
At Stych, I was entrusted with the role of artistic director on several video projects aimed at students and social networks.
I therefore took charge of the entire brief: definition of the concept, scenography, supervision of the set-up, selection and ordering of the necessary elements, decoration, management of the framing and development of storyboards to structure the filming.
In post-production, I edited some videos, and for more specific formats, like our video inspired by “Hot Ones”, I worked hand in hand with the CRM Manager to refine the artistic choices: cut, tone, transitions, tempo, sound design… I also created graphic elements in motion design to enrich the visual experience and reinforce brand consistency.
This cross-functional role, from design to completion, allowed me to implement my creative skills, my attention to detail and my ability to manage an audiovisual project from start to finish, always with the same ambition: to produce engaging, aesthetic and strategically relevant content for our audiences.
Video artistic direction
Dans le cadre de mon travail pour Stych, le choix d’intégrer des visuels en motion design répondait à une volonté claire : renforcer l’impact et la mémorisation des messages tout en optimisant leur efficacité sur des supports digitaux.
Le motion destiné à la fonctionnalité “Défi Code” illustre de façon dynamique et ludique une partie clé de l’application, rendant le concept immédiatement compréhensible et engageant pour l’utilisateur. L’animation crée un lien émotionnel en transformant une simple fonctionnalité en expérience vivante, incitant à l’exploration et à l’interaction.
Parallèlement, le motion dédié à l’acquisition, annonçant la promotion du mois, a été conçu pour maximiser la conversion : l’animation de la voiture attire l’œil, met en valeur l’offre et s’inscrit dans un format parfaitement adapté aux réseaux sociaux et campagnes publicitaires. Cette approche mêle direction artistique cohérente et objectifs marketing, prouvant que le design animé peut être à la fois un outil narratif et un levier de performance commerciale.
Résultat : +15% de taux de conversion moyen contribuant à une augmentation de 6% du chiffre d'affaires sur certaines campagnes ciblées.
Webinar
When I was tasked with creating the visuals for our webinar for over 20,000 students, I quickly realized that my role was more than just “making it look pretty.” We had to transform a simple live event into a truly branded event. My role as assistant art director helped establish a clear, coherent, and immediately identifiable visual framework, ensuring that every slide, every animation, and every graphic element contributed to the overall experience.
I worked to find the right balance between pedagogy and dynamism, in order to capture attention over time and make the event both informative and motivating. This work wasn't just aesthetic: it was part of a broader communication strategy, aimed at strengthening our image among our community and creating a unifying moment that promotes both the brand and its users.
A little anecdote: with the creative and UI/UX design team, we quickly realized that a webinar is not consumed like a classic interface or campaign. At the beginning, some of the visuals tested were too “flat” once projected live, they lost readability and impact due to the compression and brightness of the screens. We had to rethink certain graphic choices and contrasts in record time, while maintaining the graphic DNA of the brand. This small setback pushed us to adapt our design codes to the live medium, and the result was all the more solid because the whole team worked hand in hand to find quick and creative solutions.
App Store Redesign
With the UI/UX team, we conducted several benchmarks by observing digital giants like Netflix, Instagram, Spotify, and Snapchat. Our goal was to understand how these brands capture attention from the moment their app is displayed on the App Store and Google Play. We quickly identified that our visuals lacked dynamism, differentiation, and consistency with the evolution of our brand.
As Junior Art Director, I led the creative vision for this update, ensuring each visual conveyed a simple message that was immediately relatable to a new user. We rethought the visual hierarchy, strengthened our palette, and incorporated more impactful key messages.
Result: +14% downloads after going live. This type of optimization is far from trivial; it's a major strategic issue, because the first visual impression of an app often determines whether the user clicks or not.
My role was to ensure that this digital showcase was not only aligned with our brand identity, but that it became a real conversion tool.
Social media strategy
With the UI/UX team, we conducted several benchmarks by observing digital giants like Netflix, Instagram, Spotify, and Snapchat. Our goal was to understand how these brands capture attention from the moment their app is displayed on the App Store and Google Play. We quickly identified that our visuals lacked dynamism, differentiation, and consistency with the evolution of our brand.
As Junior Art Director, I led the creative vision for this update, ensuring each visual conveyed a simple message that was immediately relatable to a new user. We rethought the visual hierarchy, strengthened our palette, and incorporated more impactful key messages.
Result: +14% downloads after going live. This type of optimization is far from trivial; it's a major strategic issue, because the first visual impression of an app often determines whether the user clicks or not.
My role was to ensure that this digital showcase was not only aligned with our brand identity, but that it became a real conversion tool.
Social media strategy
Chez Stych j’ai été pleinement impliquée dans la stratégie de contenu sur nos réseaux sociaux internes et externes, notamment Workvivo (réseau social interne) et LinkedIn (recrutement et marque employeur). Mon rôle a commencé en amont, avec la planification éditoriale et la proposition d’idées de contenus alignées sur nos objectifs de communication. J’ai ensuite pris en charge la réalisation des visuels, en veillant à ce qu’ils soient cohérents avec notre identité tout en restant dynamiques et engageants.
Sur LinkedIn, nous avons décidé de repenser notre ligne graphique et de renforcer la régularité des publications avec une planification structurée. Ce travail, combiné à la création de contenus plus interactifs et visuellement impactants, nous a permis d’enregistrer +45 % d’abonnés en seulement trois mois. Cette expérience m’a confirmé à quel point l’alliance d’une vision créative et d’une organisation stratégique peut transformer la performance d’une marque sur ses canaux de communication.
Chez Stych j’ai été pleinement impliquée dans la stratégie de contenu sur nos réseaux sociaux internes et externes, notamment Workvivo (réseau social interne) et LinkedIn (recrutement et marque employeur). Mon rôle a commencé en amont, avec la planification éditoriale et la proposition d’idées de contenus alignées sur nos objectifs de communication. J’ai ensuite pris en charge la réalisation des visuels, en veillant à ce qu’ils soient cohérents avec notre identité tout en restant dynamiques et engageants.
Sur LinkedIn, nous avons décidé de repenser notre ligne graphique et de renforcer la régularité des publications avec une planification structurée. Ce travail, combiné à la création de contenus plus interactifs et visuellement impactants, nous a permis d’enregistrer +45 % d’abonnés en seulement trois mois. Cette expérience m’a confirmé à quel point l’alliance d’une vision créative et d’une organisation stratégique peut transformer la performance d’une marque sur ses canaux de communication.
LinkedIn Cover - Generative AI
During meetings dedicated to LinkedIn's content strategy, the need arose to modernize the company's banner as well as those of its employees. Together with the marketing and design team, we decided to explore a quick and cost-effective solution by using image generation via Midjourney.
To do this, I developed various prompts using ChatGPT and Claude, which resulted in over a hundred images. My graphic intention was to represent a moving car, a symbol of progress and momentum toward the future, to inspire both future students and teachers. This representation also had to convey a message of freedom and simplicity. The environment was designed to combine nature and urbanity: a natural setting in the foreground, with a city suggested in the background, to appeal to both rural and urban dwellers.
I then reworked the selected visuals in Photoshop: adding the car's flocking, correcting imperfections related to AI, adjusting the lighting and general harmonization. Three final images were selected, allowing each collaborator to choose the one that best suited them.
I also had a lot of fun animating the mascot Stych throughout this adventure.